“We took characteristics of all parts of the coffee chain, from the founders, the farmers and our brand history, and integrated them into our new look. We represent the past and yet we are the future of coffee—innovative, socially responsible and ethical,” says Craig M. James, CEO of Barrie House Coffee Roasters, an 86-year-old fair trade coffee company with operations in Westchester County.

They recently rebranded and launched new products and seasonal flavors: pumpkin spice, caramel apple strudel, peppermint bark and winter wonderland.