The sleep epidemic is very real, according to the CDC, with over a third of American adults not getting sufficient shuteye on a nightly basis. But help is on the way. The creators of SugarBear Hair and SugarBear Women’s Multi Vitamins have now launched SugarBear Sleep. Vegan and naturally flavored, SugarBear Sleep gummies strive to deliver that “best night of sleep feeling” that we all want (but very rarely get!).

The gummies work within 30 minutes of ingesting. Key ingredients include melatonin, the body’s natural sleeping hormone; Magnesium and Vitamin B6, which help the body produce melatonin; and Theanine, which promotes calmness and relaxation. Additionally, SugarBear Sleep includes SugarBear’s proprietary “Rest Well Blend,” a mix of botanicals and 5-HTP designed to promote sleep. SugarBear Sleep vitamins are vegan and soy-, gluten- and cruelty-free.