Gearing up for fall shopping? Put Unsubscribed on your radar. The new brand, from the people behind perennial favorites American Eagle and Aerie, recently opened a shop in Westport, CT. “Unsubscribed is all about slowing down, celebrating the beauty of modern simplicity, and taking things easy,” says Jen Foyle, president and executive creative director of AE & Aerie. With a focus on slow-fashion, the store includes an embroidery and customization station, offers styling services, and highlights local artists.

“As we look to new markets, we seek out the lifestyle of Unsubscribed and where our customer is showing up. Westport has a laid-back feel blended with a beachy vibe, making it the ideal spot for our consciously-made private label product, and partner brands. We’re ready to welcome the Main Street shopper into the new calming space and experience our elevated, timeless assortment.”