Joy Kim Metalios’ Competitive Approach to the Real Estate Market

metalios-group

Joy Kim Metalios graduated from Columbia University with an engineering degree in materials science, but quickly found that a professional life spent in a lab had lost its appeal. Her in-laws were 40-year owners of a thriving real estate company, and she enjoyed their stories. In 1994, she and her husband set out to buy a co-op apartment in Manhattan, and when they couldnโ€™t find a real estate agent who was willing to work with their $150,000 price point, Metalios became an agent herself. Within her first year, she helped clients buy 21 small apartmentsโ€”the properties other agents deemed unworthy of their time. Twenty-one years later, Metalios heads up The Metalios Group at William Raveis Real Estate in Greenwich. The team of four professional agentsโ€”Metalios, Caroline Shen, Michele Nygaard, and Jennifer Thomasโ€”aim to provide nothing less than first-class service and to be โ€œagents for lifeโ€ for their clients.

What sets your business apart from others?
We take a different approach to marketing. In todayโ€™s competitive real estate market, itโ€™s not enough to rely wholly on advertising, the Internet, social media, and word-of-mouth to showcase a home. We utilize creative approaches that go above and beyond those more commonplace marketing methods.
For example, weโ€™ve hosted a cappella concerts in conjunction with open houses. Weโ€™ve worked with professional filmmakers to produce interesting, beautiful, and viral-worthy videos to showcase our clientsโ€™ properties, with one video garnering more than 8,000 combined views on YouTube and Facebook. We sold that home, which had been on the market for several years with another agency, in a short period of time. Weโ€™ve also developed a website, destinationgreenwich.net, which is a resource for both real estate and life in Greenwich.

Who do you consider to be your role models or mentors?
I was raised by a single mother who  worked incredibly hard to provide many opportunities for me and my brother. I also had an uncle who was a successful entrepreneur and gave me a job during college breaks. He was a tough boss with high standards, but I understood that his work ethic emerged from his determination to always be the best he could be. Iโ€™ve also had the support of colleagues along the way, especially at William Raveis, where I have been encouraged to develop my team and brand.

As a professional woman, and also a mother of three children, how do you manage the work-life balance?
I believe itโ€™s important to compartmentalize your life. When youโ€™re working, youโ€™re fully focused on the venture, and when youโ€™re at home or enjoying activities with the family, youโ€™re dedicated to your personal life.

Do you have any additional advice to professional women, especially those starting out?
Set out on a career path based on your passion. For me, it was helping families find homes and create lifestyles. When youโ€™re fundamentally passionate about the work youโ€™re doing, itโ€™s much easier to be successful. Also, find a way to give back to your community. This is a guiding principle for our team at The Metalios Group. We donate $1,000 out of every home sale to a charity or non-profit organization chosen by our client.

The Metalios Group: William Raveis Real Estate, 45 Field Point Rd., Greenwich, CT
917-620-9121

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