DO: WORK WITH A TRUSTED SOURCE
Just like people, no two diamonds are the same. Even if they have the same grade from the Gemological Institute of America (GIA), there’s a chance they look very different. And since diamonds are formed naturally, they all have their own unique characteristics and inclusions. When selecting diamonds, the options are endless and people may not always know what to look for. That’s why you should have a trusted advisor guiding you through the process and ultimately providing you with a curated selection of high quality stones.
DON’T: BUY BASED OFF THE CERTIFICATE ALONE
As important as it is to have a GIA certificate, it’s just a supplement to the diamond—a way to assure that you’re getting exactly what you paid for. Every diamond is unique and within GIA grading there is a spectrum. One person can have a diamond with an SI2 quality that is completely “eyeclean,” meaning that there are no visible inclusions to thenaked eye. Another person might have the same quality stone but have a large “eye-visible” inclusion, meaning the natural imperfections can be seen with the naked eye. Protect your investment and see the diamond in person.
DO: HAVE A FIRM BUDGET AND STICK TO IT
Pick a number and stick to it.There are no rules about how much to spend on an engagement ring anymore, so find a price you’re comfortable with and draw the line. And then, don’t bother looking at diamonds way above your budget.
DO: HAVE AN IDEA OF WHAT STYLE YOUR PARTNER WANTS
Pay attention and take notes when your partner drops hints. Or, look at her Pinterest board and consult her close friends and family. This will greatly narrow down your search
Olivia Landau is a 4th generation diamond expert,
a G.I.A. Graduate Gemologist and the Founder and CEO of The Clear Cut, a direct-to-consumer approach to buying diamonds.
